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Public Service Announcements (PSAs)
For Immediate Release
December 20, 2011
Contact: Anita Howard
WASHINGTON, DC (December 20, 2011) - The US Business Leadership Network (USBLN®) is proud to launch their national public education campaign titled, "I Am, I Can, I Do." The campaign includes a series of 30 and 60 second Public Service Announcements (PSAs) showcasing people with disabilities who "Do!"
AMC Entertainment Inc., a USBLN® member company, debuted the first in this PSA series in their theatres nationwide at the end of September 2011. The showings continued through October in celebration of National Disability Employment Awareness Month (NDEAM). The USBLN® PSA was aired in 5,000 movie theaters nationwide reaching over 20 million viewers.
The campaign's inclusion of many vibrant young people with disabilities conveys the value that people with disabilities bring to the workplace, marketplace and supply chain plus sends a message to youth with disabilities to aspire to their "dream" careers.
Following the AMC sponsored showing during October and unveiling at their 2011 USBLN® Annual Conference, the campaign will continue throughout 2012, culminating with a special event to be held during the 2012 USBLN® Annual Conference on October 1-4 in Orlando, Florida.
The first PSA in the series features Steve Derelian, an USC Business Graduate, Attorney and surfer; Lexi Marman a Special Education teacher, Jazz dancer and Former Miss Deaf California; and Dominque Beltran, a Film Maker and a member of Actors for Autism with the exciting conclusion that "inclusion works." To watch the 30-second PSA, click the following direct links or visit www.usbln.org:
30-second PSA with modern captioning - http://youtu.be/nEKWhR1mf8k
30-second PSA traditional captioning on bottom - http://youtu.be/4bTFVb-twrk
Viewers are invited to share the above PSAs with their organizations, Employee Resource Groups (ERGs) and social networks.
About the US Business Leadership Network (USBLN®)
The US Business Leadership Network® (USBLN®) is a national non-profit, non-partisan business to business network promoting workplaces, marketplaces, and supply chains where people with disabilities are included. The USBLN® serves as the collective voice of over 60 Business Leadership Network affiliates across the United States, representing over 5,000 businesses. Additionally, the USBLN® runs the nation's leading third party certification program for disability-owned businesses, including service-disabled veterans. www.usbln.org